CLI debuts tagline, “awaken dormant revenue,” as well as new logo, website, and blog with regularly updated content on licensing trends
(Glen Ridge, New Jersey) Triumvirate Content Consultants, a leading provider of content licensing and distribution services, announced today that it is rebrandinghas rebranded as Creative Licensing International (CLI) and has launched the new website, creativelicensinginternational.com. CLI is debuting its new logo with the tagline, “awaken dormant revenue.” which is the essence of what CLI is.
The new branding reflects the company’s breadth and depth of experience in content licensing, its expansion into new client categories, and its ongoing commitment to providing customized and innovative solutions that help publishers, media companies, associations and societies, event companies, and other content creators protect their copyrights, reach new audiences, increase revenue and profit, and expand their reach globally.
The partners at Creative Licensing International continue to be at the forefront of the content licensing industry as they have been for decades. Paul Gerbino, company founder and president, was a senior-level executive directing multi-platform operations and sales for print and digital media, business databases, and other online products before founding Triumvirate in 2015.
“We are thrilled to announce the name change to Creative Licensing International and the launch of our new website,” Gerbino said. “The changes reflect our commitment to working with our clients globally to unlock and monetize the hidden value of their content. This is a natural evolution of our company as we continue to grow and expand our services to meet the ever-changing needs of the industry.”
The company’s services include content distribution, copyright and licensing oversight, contract management and negotiations, royalty tracking and analysis, identifying new revenue opportunities and appropriate licensees, business development, and revenue optimization.
The new website offers a streamlined, inviting and user-friendly experience for clients, making it easier to access information about the company’s solutions and content on industry trends that will be covered in a new blog.
“We are committed to providing our clients with the best possible solutions for licensing and monetizing their content, regardless of economic conditions,” Gerbino went on to say. “Our new name, logo, tagline, and website have been designed to visually and verbally capture how our company has evolved and expanded in recent years. We are also investing in providing a monthly “must read” industry newsletter in addition to content that will inform site visitors about how and why to license content and the latest industry trends.”
For more information on Creative Licensing International and its services, please visit the company’s new website at creativelicensinginternational.com.
About Creative Licensing International
Creative Licensing International is a leading provider of content licensing and distribution services, offering a range of solutions for publishers, media companies, associations and societies, event companies, and other content creators. The team, led by content licensing veteran Paul Gerbino, provides clients with experts who have decades of experience in content licensing—at less than the cost of one full-time employee.