SourceMedia Announces Content Licensing Partnership With Creative Licensing International

Partnership will Broaden SourceMedia’s Reach Through Platforms and Services that Business Leaders and Researchers Choose To Use Every Day

NEW YORK, NY (February 9, 2016) – SourceMedia LLC – a diversified digital media company serving senior professionals in financial services, technology and healthcare industries – has announced a partnership with Creative Licensing International (formerly Triumvirate Content Consultants). In the partnership, SourceMedia will centralize management of its content licensing operation with CLI, positioning itself for growth in new markets and distribution channels.

CLI will be responsible for content licensing for all SourceMedia brands and professional communities. The partnership advances SourceMedia’s strategic vision to build a suite of digital capabilities that harness its market-leading brands, market knowledge, and audience and client relationships to enable accelerated growth – a mission that includes expansion of content sales. Paid content currently accounts for a significant portion of SourceMedia’s total revenues. 

By leveraging CLI’s management of content licensing and related services, SourceMedia will broaden its reach through platforms and services that business leaders and researchers choose to use every day, further growing distribution of its unique and valuable content through enhanced relationships with developers and distributors.

“Triumvirate Content Consultants is an innovative and ambitious firm that will help us reach more professionals who will benefit from the valuable news analysis, research and data we provide,” said Marianne Collins, Chief Revenue Officer at SourceMedia. “As SourceMedia’s new content licensing team, Triumvirate will help us gain access to expanded platforms, services and markets for content distribution.”

“SourceMedia is the leader in the sectors it serves,” said Edward Colleran, a founding partner at Creative Licensing International. “Our mission is to help the company optimize the value of this rich portfolio of content.” 

SourceMedia, LLC, an Observer Capital company, is a diversified business-to-business digital media, marketing services, research and event company serving senior professionals in the financial, technology and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Health Data Management and Employee Benefit News and Employee Benefit Adviser.

Creative Licensing International specializes in content licensing and related initiatives that help publishers effectively position their content and data to grow incremental revenue and increase brand reach in new markets and for new uses. CLI works with B2B, B2C, STM, scholarly and academic publishers to license content and negotiate the best deals. 

Creative Licensing International