New Luxury Content Creates Growth Opportunities for Publishers
The world of luxury publishing is set for exciting new opportunities as WatchTime, the leading authority in horology journalism, partners with Creative Licensing International (CLI) to extend its global reach. This collaboration signals new opportunities for publishers seeking to tap into exclusive content and leverage WatchTime’s excellent editorial content in new channels.
Expanding Global Reach with Strategic Licensing
By joining forces with CLI, WatchTime is positioning itself to break into new markets, develop innovative content formats, and attract fresh audiences worldwide. With over 600,000 dedicated print and digital readers, WatchTime has cemented its place as the go-to source for watch enthusiasts, collectors, and luxury aficionados.
Now celebrating its 25th anniversary, WatchTime continues to build on its legacy as part of the Ebner Media Group, a family-owned publishing powerhouse with a 200-year history. The company operates internationally, with key offices in New York City, Shanghai, and Zurich, ensuring a broad, influential reach.
The Power of WatchTime’s Editorial Excellence
At the core of WatchTime’s success is its unwavering commitment to editorial excellence. Led by Editors-in-Chief Roger Ruegger (USA) and Daniela Pusch (Germany), the publication has consistently delivered high-quality, authoritative content that resonates with luxury consumers worldwide. Their expertise, coupled with CLI’s licensing and syndication prowess, will enable WatchTime to scale its offerings and engage new markets like never before.
What This Means for Publishers
For publishers and media platforms, this partnership presents a great opportunity to access premium, high-value content from one of the most respected names in luxury media. Through CLI’s strategic licensing model, publishers can seamlessly integrate WatchTime’s world-class horology journalism into their own offerings, enriching their content portfolios while expanding audience engagement.
4 Key benefits for publishers include:
- Exclusive Access to WatchTime Content: Partnering with CLI allows media outlets to feature WatchTime’s meticulously curated articles, reviews, and insights on fine watches and the broader luxury lifestyle sector.
- Diverse Content Formats: The collaboration will facilitate the adaptation of WatchTime’s content into new formats, including video, podcasts, digital storytelling, and print syndication, ensuring publishers can cater to evolving audience preferences.
- Broader Market Penetration: By leveraging WatchTime’s established authority, publishers can enhance their credibility and appeal to high-net-worth individuals with a passion for horology and luxury living.
- Monetization Opportunities: Through targeted content distribution and licensing agreements, media partners can generate new revenue streams while delivering premium luxury content to their audiences.
Beyond Horology: A Gateway to Luxury Media
While WatchTime is renowned for its expertise in luxury watches, its readership extends well beyond horology. The publication attracts a discerning audience with interests spanning luxury automobiles, fine dining, high-end travel, and art. CLI’s strategic vision will help WatchTime expand into these sectors, offering publishers a diversified content catalog that appeals to affluent consumers across various lifestyle segments.
Hasan Syed, Managing Director of the Watch Group, emphasized the importance of this partnership in WatchTime’s global expansion strategy. “We’re thrilled to collaborate with CLI as we take WatchTime’s influence beyond its current borders. CLI’s expertise in global licensing and media expansion will help us connect with new luxury-focused audiences, explore emerging platforms, and create engaging new formats tailored to regional markets,” he said.
For more information on licensing opportunities, contact Dr. Bastian Schwithal, Head of European Licensing and Partnerships at Creative Licensing International: [email protected].
