“Think of content licensing as free money,” said Creative Licensing International’s president, Paul Gerbino, in a Q&A in Signature magazine. “It’s based on the re-use of content you’ve already paid to develop, so why not continue to capitalize on what’s already yours?”

Signature magazine is an exclusive benefit for the members of the Associations, Media & Publishing Network of SIIA, but we have gained permission to share Paul’s introduction to content marketing from the Mar/Apr 2021 edition.

This PDF download is being provided by permission of Signature Magazine.