Mike Gruenberg is currently the Managing Partner of Gruenberg Consulting, LLC, a firm he founded in January 2012 after a successful career as a senior sales executive in the information industry. His firm is devoted to providing clients with sales staff analysis, market research, executive coaching, trade show preparedness, product placement and best practices advice for improving negotiation skills for librarians and salespeople. His book, “Buying and Selling Information: A Guide for Information Professionals and Salespeople to Build Mutual Success” has become the definitive book on negotiation skills and is available on AMAZON, Information Today in print and Ebook, AMAZON Kindle, B&N Nook, Kobo, Apple iBooks, OverDrive, 3M Cloud Library, GALE (GVRL), My iLibrary, ebrary, EBSCO, Blio and Chegg.