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Mission Statement

To serve our clients by helping them accelerate revenues and brand reach through their content offerings and, as a result of these efforts, earn the distinction in the information industry as the most knowledgeable, reliable and trusted resource for solution that help our clients grow revenues by building mutually beneficial domestic and international content licensing partnerships, protect their intellectual property, improve operational efficiencies and develop innovative approaches to grow their business.

Vision

To be the information industry’s most knowledgeable, creative, responsive, reliable and trusted resource for creating and managing global content licensing programs; and to facilitate and empower businesses to accelerate revenues and brand reach through their content offerings.

Company Description

Creative Licensing International (CLI) is an ambitious innovative consultancy in the information industry. CLI services are designed to help clients drive incremental revenue, increase brand reach, and leverage the monetary value within all forms of content among all the disparate delivery options. The Company specializes in extending the brand value of all forms of content such as serial publications, books, video and financial data. CLI began in the fall of 2014 and was born with the tagline “License, Monetize, Innovate.” 

CLI primarily serves the needs of publishers seeking to generate incremental revenue streams and broaden reach in untapped markets and distribution channels. It develops digital media strategies and sound content licensing partnerships primarily with syndication, aggregation, collective rights and publishing technologies organizations. Clients include content creators and publishers in the B2B, B2C, and STM markets as well as the scholarly and academic market.  In addition, CLI assists content aggregators in sourcing content and data feeds for use in their current awareness and research services and for their online storefronts selling print and digital publications. Creative Licensing International is adept at actively soliciting new customers for publishing technology vendors such as those providing publishing workflow management and content marketing/syndication platforms, and leverages its extensive client and prospect lists for lead generation for these clients.

View Our Services

Examples of some of CLI’s more recent consulting projects in this space include:

Multi-day planning session with a B2B publishing team on website operations and sales targets for their new publishing technology platform

Licensing strategies for syndication, collective rights (RRO’s) and course packs for a university press and a specialized publisher of business valuation publications and services

Identifying licensing partners for a publisher of SEC-related data and news

Developing licensing partnerships outside the U.S. creating localized editions of publication

→ Business Philosophy
  • Content that is published only once is under-utilized and will not deliver its full revenue and re-use potential.
  • Operating as equals, our members are individuals with different areas of expertise evolving from many years of experience. This forms a strong team that works to make CLI successful.
  • We recognize that we must continually strive to enter the marketplace with services whose quality and value are recognized immediately as exemplary by our potential customers.
  • To maintain a standard of high-professionalism, we continue to improve the clarity and style of our work products.
  • We recognize that CLI’s reputation can be established quickly and positively by our colleagues and potential clients, or, just as quickly, be dismissed for lack of customer service, know-how, quality or professionalism in our deliverables.
  • We recognize that we must get to market and serve our customers as quickly as possible to continue accelerating the growth of our clients and subsequently this Company. 
  • As we move into the future, we must passionately ensure that these values remain vital and relevant and continue to inspire our team.
→ Guiding Principles
  • Primary commitment to Customer Service.
  • Uphold core values:  Integrity, quality, innovation and commitment.
  • Honor the language and spirit of the copyright laws and regulations of every nation and undertake open and fair business activities to be a good corporate citizen of the world.
  • Honor the language and spirit of our agreements with our clients.
  • Dedicate our business to providing outstanding work product to enhance our customers’ business objectives through all of our activities.
  • Foster a corporate culture that enhances both individual creativity and the value of teamwork.
  • Honor mutual trust and respect with our clients.
  • Honor mutual trust and respect amongst the CLI team.
  • Pursue growth through innovative management.
  • Aim to thrive beyond the standard against which we measure this business.
  • Accept the existence of different views and commit to seeking common ground.
→ Management

CLI President is Paul Gerbino, though CLI draws from each team member’s portfolio of experience and skills in content licensing and syndication, collective rights licensing, copyright protection, digital media strategy, marketing and publishing operations. Their professional backgrounds and experience in these areas, coupled with extensive professional contacts and regular interactions with information industry leaders and influencers creates a talented team of experts who bring their unique perspectives of the publishing world to solve each client’s needs.

A hallmark of CLI’s approach to growth is building the business as if each client were the only client—a proven strategic customer-centric policy for cultivating and sustaining client loyalty. Listening to the client and consistently providing what they need is an essential factor in upholding the Company’s overall mission.

  • Primary commitment to Customer Service.
  • Uphold core values:  Integrity, quality, innovation and commitment.
  • Honor the language and spirit of the copyright laws and regulations of every nation and undertake open and fair business activities to be a good corporate citizen of the world.
  • Honor the language and spirit of our agreements with our clients.
  • Dedicate our business to providing outstanding work product to enhance our customers’ business objectives through all of our activities.
  • Foster a corporate culture that enhances both individual creativity and the value of teamwork.
  • Honor mutual trust and respect with our clients.
  • Honor mutual trust and respect amongst the CLI team.
  • Pursue growth through innovative management.
  • Aim to thrive beyond the standard against which we measure this business.
  • Accept the existence of different views and commit to seeking common ground.

CLI President is Paul Gerbino, though CLI draws from each team member’s portfolio of experience and skills in content licensing and syndication, collective rights licensing, copyright protection, digital media strategy, marketing and publishing operations. Their professional backgrounds and experience in these areas, coupled with extensive professional contacts and regular interactions with information industry leaders and influencers creates a talented team of experts who bring their unique perspectives of the publishing world to solve each client’s needs.

A hallmark of CLI’s approach to growth is building the business as if each client were the only client—a proven strategic customer-centric policy for cultivating and sustaining client loyalty. Listening to the client and consistently providing what they need is an essential factor in upholding the Company’s overall mission.

Client Testimonials

An Entire Team of Experts At Less Than The Cost Of One Employee!

Outsource your content licensing business so you can concentrate on your core business.

Outsourcing Provides:

  • Established wealth of knowledge and experience
  • Negotiating expertise
  • Tested and proven processes
  • Royalty tracking and analysis
  • Contract management
  • Licensee management
Our Clients